#InspiringContent – Getting your product information right [video]

An inspiring content about product information management and its understanding.

Thanks to GS1 UK for this video!

Description by author:
Good product information is essential to getting products on shelves on stores and online. GS1 standards and services can help you do this – and help you save time and grow sales.

Discover more about GS1 standards: https://www.gs1uk.org/discover

Give us your feedback to understand what is your position about product data/ information!

Marcus G.

Why should you use Katalog.world?

When selling products to resellers, brands / suppliers often have to provide product data to help with product sales and management (dies, product sheets, images, etc.).

In these cases, resellers have several options for identifying new products in their management or sales tools.

  • Request long and complex import matrices from the supplier.
  • Require access to databases or other media centers to be able to copy and paste data from one system to another.
  • Copy pdf catalogs or spreadsheets to create product sheets
  • Re-enter paper catalogs
  • Copy other reseller sites to acquire product data easily when the data is difficult to access.

This re-entry work is extremely tedious and costly for the entire chain with a consequent risk of loss of information quality, or data corruption.
Not to mention the time required which can seriously increase the time to sell products and therefore a direct impact on the sell out rate.

Created by independent retailers, the main mission of Katalog.world is therefore unique and simple:
Transmit, from a GTIN (EAN or UPC), to a third party as quickly as possible the most reliable product information available and format it for a rapid and personalized use.

The promise is to create product sheets using our algorithms to reduce the time it takes to re-enter content, which is a brake on commerce.

For brands, using Katalog.world to spread product data ensures that informations in its catalog are accessible by all of its contacts, without loss of data, and without friction in their consumption.
And guarantee, of course, that the right product information will end up in the right places.

It’s too a sureness that when a reseller uses Katalog.world the data that algorithms push him is in accordance with what the brand expects.

Already have a product information management process?

Your company already working with a PIM or a DAM (Product Information Manager – Digital Asset Manager), there is no problem with that. You will be able to broadcast your catalog directly to Katalog.world.

Katalog.world is not a competitor for those tools because Katalog.world is focused on front product information.

If you use some tools like PIM you can see Katalog.world as a diffusion channel working with your actual system.

How do the Katalog.world algorithms works if the official brand data has not been distributed to Katalog.world?

NB: Katalog.world does not sell data, it is a tool for collecting, researching, compiling and formatting data to meet a need expressed by the user (professional or not).

It is the first product data crowdsourcing tool.

In the event of a request by a retailer on an unknown GTIN (the brand does not yet collaborate with Katalog.world), the algorithms will try to collect data to respond to the request.

Katalog.world then scours the web to find the data and aggregate different sources to meet its mission.
=> Generate a product sheet.

It is therefore possible that the algorithms collect incomplete or unreliable informations.
The user is made aware of the relative reliability of the data thanks to a score assigned for each data by Katalog.world.
But in any case, the user will be the only decision maker whether or not to use the data for his catalog.

Katalog.world is now open for Beta Tester!

Hi, We just start Katalog.world : The first tool for product information crowdsourcing.

This video is just a little presentation of what we are launching. We hope you enjoy it. We believe that Future of Katalog.world will be crazy and usefull !

Indeed, Katalog.world is an amazing solution for retail, ecommerce and manufacturer about product information acquisition and creation. No more need to loose time by creating manually your products into your website or whatever. If you are interested by our new tool do not hesitate! We are looking for beta tester!

To apply directly: www.katalog.world

Follow us to get all news ! FB: https://www.facebook.com/katalog.world

#InspiringContent – The Importance of Product Knowledge [video]

An inspiring content about product information management and its understanding.

Thanks to Fig ESSA for this video!

Description by author:
Have you ever been into a shop to buy something only to be disappointed when it is clear none of the assistants can answer your questions simply because they do not know the products? Product knowledge or lack of it makes a huge difference between those who make the sales and those who miss out. Everyone agrees, that without having a good understanding of what you are selling you are going to fail.

Designed and presented by Dr. David Bozward. http://david.bozward.com
Give us your feedback to understand what is your position about product data/ information!

Marcus G.

As a brand, Why shoud I spread my product information with Katalog.world?

Product information are one of the main asset of your product.

It offers ability to find it, to compare and choose it.

A good description of your product is the main element to sell online and offline.

Why offline? because it has to be the truth about your product. A guide and a support for retail people.

The challenge of selling product is about communicate best benefits of a product, to answer a need or not.

Those information are frequently not used enough. And it’s a mass!

Product’s informations are product’s capital! It has to be used as a real asset to improve knowledge about products, specifities and brand.

As a brand, you invest many time and money to develop product more or less complex, you create added value. But, often you’re not exploiting product information and data as a way to improve your sale.

The main challenge on product information is about truth and completeness.

That’s why you need to spread it. Make your product known and do it well!

Katalog.world is the largest catalog in the world focus on what is a product. How can we explain it!

And how can we easily transfer all product’s specificities, without loss of information.

To get more information let’s discover the brand solution for product information management just there.